You can make a great song. Anyone can do it. You know how many one hit wonders there are out there? The problem with hip-hop now days is that the art of the video has died. With videos not being shown on cable shows anymore, unless it’s 3am, artists stopped caring about the creative aspect. The last couple of years has seen a change and I like what Derek Minor did with the video for his new “You Know It” single.
The video is directed Will Thomas of Space Cherry Films and he does a fantastic job with the editing and post-production. Minor’s single is heavy and in your face as he makes it fun. “You Know It” is a record about being yourself and in an age with people who don’t know who they are, this song couldn’t come at a better time. The video is full of dabbing, memes, and laughs as Minor executes a great video with the help of Thomas behind the lens.