The music industry is notorious for creating a facade for you to believe is true. Many of your favorite artists don’t own the cars they have in their videos or the jewelry for that matter. Staying true to yourself and your values is hard in an industry that sees many using the, “fake it till you make it” philosophy. North Carolina MC Mallz refuses to change and remains himself as a person and an artist.
“All Day” serves as the second single from Mallz’ upcoming Subject To Change album. A big part of remaining himself is not using trendy sounding production as he calls on Grammy nominated producer D.R.U.G.S. Beats to help him in crafting a “never change” style of song. He leads off the first verse with, “And I don’t listen when they’re runnin’ they’re lips/talkin’ loud, sayin’ nothin’ all frontin’ and s**t”, telling us from the jump that he’s a different breed than his counterparts.
Mallz is an excellent lyricist and he finds a way to string lyrics together to tell stories while keeping you entertained. Near the end of the first verse he addresses the lack of payment for his services when performing at live events, something that many indie artists struggle with around the world:
“Strange how they all want me for a show, but when I tell them what the price is they say, ‘times are tight’/s**t who you tryin’ to tell man, I already know/but a brother got standards so give me my dough!”
The cuts on the hook mixed with the strings and horns in the body of the song help in unleashing Mallz frustrations within the industry. Being an indie artist is a thankless job and many artists use this craft as a way to help make ends meet. Mallz acknowledges this theme throughout “All Day” and gives high hopes for his upcoming album.
Purchase “All Day”: Bandcamp