The Barbie movie craze has captivated pop culture, leading to creative ways for businesses and influencers to cash in on its success. However, one star’s attempt to ride the Barbie wave ended in controversy when Mattel denounced her campaign as a hoax. Find out more about this surprising turn of events below.
Daryl Hannah’s Bold Announcement: Plastic-Free Barbies by 2030?
In a video titled “Plastic Free with Daryl Hannah,” actor Daryl Hannah made a startling claim about the future production of Barbie dolls. Hannah stated that Mattel planned to make all their toys plastic-free by 2030, starting with the iconic Barbie doll. She further mentioned their support for a federal ban on plastics in kids’ toys and single-use plastics. This announcement garnered significant attention and was widely reported by various publications.
The Deception Unveiled: Mattel Denounces the Campaign
Just as the news of Mattel’s plastic-free Barbie dolls started to spread, the toy company issued a statement labeling Daryl Hannah’s campaign as a hoax. They clarified that the claims made in the video were untrue and had nothing to do with Mattel or its products. Mattel revealed their own sustainability efforts, which involved reducing plastic packaging by 25 percent by 2030 and striving for 100 percent recycled, recyclable, or bio-based plastic materials in products and packaging.
Delving into the Hoax: The Barbie Liberation Organization Strikes Again
The fake Barbie news gained traction with some outlets mistaking it for a genuine announcement from Mattel. However, it was later revealed that the campaign was orchestrated by the Barbie Liberation Organization, a group known for targeting Barbie dolls since 1993. The activists behind the hoax clarified that their intention was not to spread disinformation but instead to shed light on the plastic waste problem and challenge the messaging of the plastics industry and fossil fuel companies.
Mattel’s Real Sustainability Efforts: Barbie Leads the Way
While the plastic-free Barbie dolls may be a hoax, Mattel has made genuine commitments to sustainability. Last year, the company announced its goal of achieving 100 percent recycled, recyclable, or bio-based plastic materials in products and packaging by 2030. They have already taken steps in this direction with their “Barbie Loves the Ocean” line, which utilizes recycled ocean-bound plastic. Mattel plans to introduce more toys made from sustainable materials across its brands.
Despite the false claims surrounding the plastic-free Barbie dolls, it is evident that Mattel is actively working towards a more sustainable future. The controversy generated by Daryl Hannah’s video sheds light on the urgent need to address the plastic waste problem, while also highlighting the importance of responsible reporting and fact-checking.
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