The biopic about British singer Robbie Williams seems to have failed to captivate American audiences.
an unexpected portrayal
“Better Man,” a film that explores the life of British pop sensation Robbie Williams, has hit a surprising roadblock in the United States. Despite its intriguing concept and high production value, it didn’t draw in crowds as expected. The film features Robbie Williams depicted as a CGI chimpanzee, a curious choice that could have sparked interest but instead left audiences baffled. This creative decision was inspired by Williams’ own words, claiming he often felt “less evolved than others.”
a costly gamble
Upon its release in 1,291 theaters across the US, “Better Man” managed to earn only $580,000 on its opening day. This figure pales in comparison to the hefty $25 million price tag Paramount paid for distribution rights across North America, Japan, and France. With a production budget soaring around $110 million, expectations were significantly higher.
- Production cost: $110 million
- Distribution rights: $25 million
- Opening day earnings: $580,000
positive critical reception
Despite the lukewarm box office performance, critics have largely praised “Better Man.” Esteemed publications have commended its unique narrative style and refreshing take on the musical biopic genre.
- The New York Times highlighted the film’s innovative storytelling.
- The Washington Post appreciated its contribution to elevating Robbie Williams’ legacy.
a matter of familiarity
The primary reason for “Better Man’s” American downfall might lie in Robbie Williams’ unfamiliarity among US audiences. While he’s an icon in the UK with hits like “Angels,” his name doesn’t carry the same weight across the Atlantic. Social media comments reflect this sentiment with one user humorously noting how efforts to popularize him stateside remain futile even after decades.
A user joked: “It’s 1999 and companies are losing millions trying to make Americans care about Robbie Williams. It’s 2025 and history repeats itself.”
beyond american shores
In contrast to its US performance, “Better Man” has fared better internationally. In the UK alone, it garnered $1.8 million since its release and another $4.8 million in Australia.
- UK earnings: $1.8 million
- Australian earnings: $4.8 million
This global success raises questions about how cultural familiarity impacts box office success.