REVIEW | “Me, by Jonathan McCoy” by Pavy

Favorites:

  • “Intro”
  • “The Walker”
  • “Drift”
  • “Alcoholic”

Think about the music you listen to today. Think long and hard about it; it’s lacking something. The knocking bass of the 808 drums is there. The uptempo lyrics and party vibe are present. So what is it lacking? Emotion. There are plenty of artists that come up thinking they can make it big in hip-hop because all it takes is Pro Tools (pirated), Fruity Loops (most likely pirated too), and a mic from Guitar Center to make music. Upcoming artists see the fun side of the music industry and think they can mimic a sound to get put on. It will work for a chosen few but the music won’t be around years from now. The reason? There’s no heart in it. There’s no emotion. You can call this a “get off my lawn you damn kids!” rant all you want; it doesn’t change the fact that this is true for the majority of indie artists. After listening to Pavy’s new album, Me, by Jonathan McCoy I’ve found an artist who wants to change the culture of hip-hop and be around for a long time.

Pavy is an artist from Chicago who’s been making music for a while. He has released a few projects since coming into the game but it’s been the last few years where he’s hit his stride when it comes to delivering quality content. In just the last three years he’s released three projects that sound different sonically: R.O.M.E., DUI: The Album with Qualmes, and the aforementioned Me. In a video journal he did for this album, Pavy says that a sound switch was coming because he wanted to, “make a 180 with my sound to show people I could and I don’t just do turnt up music.” This album is a personal and emotional journey while showcasing he’s capable of making more than just one type of music. You have tracks like “Intro” that document his life story over a slow melody of harmonies, drums, and synths; then you have something like “Last Week” where you can hear that he’s down and in a depressed state. “Last week I wasn’t feelin’ s**t, wasn’t feelin’ rap wasn’t feelin’ life” he rhymes, putting you not only in a position to understand him but also make you reflect on when you have moments like this. Every day in life is a challenge. Some days you may not want to get out of bed and face the world and that’s ok. Pavy goes through this as well and channels it for his music.

One more thing that stood out to me from Pavy’s video journal is this quote: “The sound of the project became how I was feeling.” For Pavy that sound is a mixture of funky beats with introspective rhymes. There are many aspects of life on this album as he courts a lady (“With Me Tonight”), parties and feels himself (“Until The Morning”), reflects on alcohol abuse (“The Walker”, “Drift”, “Alcoholic”), and changing his ways (“Forgive & Forget”). While these topics come off as serious issues, the way that Pavy addresses them is not only therapeutic for him but he’s able to make quality music from these emotions. “Still I sip/just to feel a bit/just so we’ll forget” he rhymes on “Drift” as he shares a story about battling depression with liquid courage. These are all scenarios we can relate to because we’ve all been there before but what Pavy shows us on Me is that you are not alone. You’ve probably felt you’re the only one who’s had one of the issues he addresses but that’s because as humans we don’t like feeling vulnerable when it comes to how we battle our demons.

Music is amazing self-therapy and Pavy took a big risk sharing his vulnerable side for this album. As a whole this project is great and there are songs that you’ll identify with that will become your favorite. The transitions from one topic to the next are handled very well and it’s a short enough project that you can digest it after a few listens. Me, by Jonathan McCoy was fully produced by Tommy Avery, a man that has a very diverse sound that was showcased throughout this album. Me is an album that you can come back to when you’re in a mood and feeling like it’s you against the world. Pavy is an artist that delivers with emotion and heart in his music. He’ll be around for a long time and leave a legacy in the industry by the time he’s done with this craft.

 

5 out of 5

Download Me, by Jonathan McCoy Here

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