The Future Of Joe Hova’s Mindframe


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First and foremost, if you’ve supported the site in any way over the last four years I’m grateful for you. What started as a blog to help me support indie hip-hop at the end of my college radio career has transformed my life in a major way. The rebrand to JHMF in 2013 after moving from my hometown to Augusta, GA was crucial and I was scared. I didn’t know if anyone would still care after I hadn’t blogged in close to six months upon the relaunch. The support was shown and it sent me further down my career path to where I’m at today.

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I’ve had so much fun writing reviews and posting your music over the last few years. When I began blogging it was towards the end of the era where music blogs mattered the most. Now days, the value of a post has changed. People discover their music more from social media and streaming services than clicking on a blog post. I feel like this is doing a disservice to the artists in helping them reach a bigger audience but it’s also a time waste for myself. It doesn’t make sense to spend 30-45 minutes crafting a post when the return isn’t as great as the time taken to create said post. Most of the time a post doesn’t even get shown love from an artist, which doesn’t make sense to me. That’s a topic for a podcast episode soon.

What does all of this mean? I’m not shutting down the site. I love doing this too much and intend on making my site and artist marketing/strategy my full time job in the next couple of years. Instead of shutting down, this is a direction change. I believe in order to help more artists that I should be providing content that can help their careers instead of posting something that may reach a few eyes. This means that Joe Hova’s Mindframe will be making a shift to more journalism based articles instead of a simple blog post. It also means that I’ll need some writers to help me tackle this obstacle. I have a couple of people set to join but I’m looking for more to help with my vision and join a team that wants to change hip-hop journalism. Want to be apart of this? Email me with JHMF Writing in the subject: joehovasmf@gmail.com

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If you want to submit your music, things will be different starting August 1st. For audio based submissions, we’ll be bringing back a weekly playlist via Soundcloud. If you have a music video, we’ll be creating a YouTube playlist weekly to highlight the most creative videos in indie hip-hop. For albums you’ll need to pitch if it will be for a review or if you have a unique angle for why a JHMF writer should cover it for an article.


Audio Submissions: Include “Hova’s Mind” in subject line and send an email to joehovasmf@gmail.com

Video Submissions: Include “Creative Videos Only” in subject line and send an email to joehovasmf@gmail.com

Other Submissions: Include “JHMF Pitch” in your subject line and email joehovasmf@gmail.com

 

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